Solomon Asch, “Forming Impressions of Personality” 

We look at a person and immediately a certain impression of his character forms itself in us. A glance, a few spoken words are sufficient to tell us a story about a highly complex matter. We know that such impressions form with remarkable rapidity and with great ease. Subsequent observation may enrich or upset our first view, but we can no more prevent its rapid growth than we can avoid perceiving a given visual object or hearing a melody. We also know that this process, though often imperfect, is also at times extraordinarily sensitive.

Source: The Journal of Abnormal and Social Psychology  41.3 (1946): 258-290

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